DELTA bus campaign

THE DELTA PROJECT’S PUBLIC AWARENESS CAMPAIGN

In September of 2005, The DELTA Project launched a public awareness campaign that ran on the Madison Metro Transit system for over a year. Using images from Men Can Stop Rape’s Strength Campaign, The DELTA Project has created an original visual product with a primary prevention message about re-defining masculinity and respecting women. This product was placed on the taillights of 22 buses in Madison (17 ads were in English and 5 ads were in Spanish).

On their website, www.mencanstoprape.org, Men Can Stop Rape describes their campaign and their campaign goals:

The Strength Campaign, MCSR's original PSA and educational outreach campaign, is designed to raise awareness of dating violence among youth and highlight the vital role young men can play in fostering healthy, safe relationships. Organized around the theme line "My Strength is Not for Hurting," the Campaign emphasizes how men can be strong without using intimidation, force, or violence to get what they want in relationships.

CAMPAIGN GOALS

• To educate young men about their role as allies with women in preventing dating violence.
• To promote positive, nonviolent models of male strength.
• To empower youth to take action to end dating violence, promote healthy relationships based on equality and respect, and create safer school communities.

Please visit www.mencanstoprape.org for more information on their Strength Campaign.